The Difference Between Marketing and Prospecting
Learn about the two pillars of building any business, and how to clearly define your prospect’s position. The Difference Between Marketing and Prospecting There’s two pillars of building any business. There’s prospecting and there’s marketing. Prospecting is you reaching out to someone online, offline, cold market, warm market, Facebook, text message, face to face, etc. It’s you reaching out to someone directly. Marketing is when someone reaches out to you based on something that you have done. So the question is, “ What do you do whensomeone reaches out to you ? How do you handle it?” First of all, you need to under your prospect’s position first. Prospecting Positions Position zero is someone who has never expressed any interest in any way, shape, or form. On the other hand, someone that watches your video and reaches out to you is in a higher position. So depending on your video, those people would fall under position one. If your video was directly abou...